Cindy Sisson

Sports Marketing Executive & Advocate for Women in Motorsports 

Cindy Sisson is a veteran sports marketing executive and the Executive Director of Women in Motorsports North America (WIMNA). With a career spanning NASCAR, the LPGA, Gatorade, and the 1984 Olympics, she has raised over $60 million in sponsorships and led groundbreaking initiatives that champion women in the industry. 

Cindy previously held leadership roles at Roush Racing, the Petersen Automotive Museum, and TechForce Foundation. She co-produced award-winning motorsports documentaries and curated the first annual SOLD-OUT Women in Motorsports -Driven by Mobil 1 Summit now in its fifth year. Her work in fitness and youth advocacy has earned national recognition, including an appointment by Congress to the National Foundation on Fitness, Sports, and Nutrition. 

Based in Mooresville, N.C., Cindy continues to create lasting impact by advancing inclusion, mentorship, and opportunity in motorsports.